Helpful Local Business Online Marketing Strategies

You’re here today because you are interested in some local business online marketing tips. Considering our current consumer population is so dependent on the internet, it is important to utilize the world-wide-web as a tool to increase awareness of your business.

The internet is perhaps the most innovative marketing tool in mankind’s history. I know that sounds a bit dramatic, but it’s true. The internet provides a vehicle for instant and infinite global communication. The online commercial world today is incredibly fast-paced because of the consequential increase in efficiency.

Before we take a look at a few local business online marketing tips, I’d like to commend you on your commitment to expand your business. A true entrepreneurial spirit is rare.

“If your business is not online, your business will no longer be a business” – Bill Gates

Now let’s check out some local business online marketing strategies.

Promote Using Google

We’ve all used Google plenty before. Perhaps that’s how you find my blog today. Studies show that ranking on the initial search results page in popular search engines is exponentially more valuable.

In fact, the top 3 spots on that first page are the most valuable. Why? Because of what I mentioned before; we as consumers depend on the internet to find the information, goods, and services we need.

Regardless of what kind of local business you run, you can benefit immensely from increasing your exposure on Google.

Using SEO

One of the strategies used in this form of local business online marketing is SEO; or search engine optimization. This is essentially a marketing technique used to target popular search terms related your business niche.

For example: Eddy owns a pizza parlor in Chicago. If he performs proper keyword research, he might find that 1,000 people locally are searching for ‘pizza delivery Chicago’ daily.

He can then target this keyword by creating web content, shooting a YouTube video, or paying for advertizing space. I can’t stress enough how valuable SEO can be. It should definitely play a role in your local business online marketing strategy.

Social Media

I’m sure that you are all familiar with social media. In fact, if you’re like most people, you probably spend more time than you should on the likes of Twitter and Facebook.

Because so many people spend so much time using these popular social networking platforms, they are valuable marketing tools.

If you can build a following using these platforms, you can essentially build a client list. After a sizeable list is built you can tweet product information on twitter or advertise specials on a Facebook post.

Utilizing social media is incredibly user-friendly. Because it is so accessible and effective, utilizing social media is a fantastic local business online marketing strategy.

Increasing your business’s exposure online is vital to your success. That being said, don’t let the idea of internet marketing stress you out.

Establishing a legitimate and functioning online presence for your business has never been easier. I hope you find the aforementioned local business online marketing strategies to be profitable.

Internet and Business Online – The Price of Common Sense

Alfred Lord Tennyson once said, “Knowledge comes, but wisdom lingers.”

Sometimes those with the most wisdom or common sense may not have a college degree or letters after their name. Some of these individuals never set foot in a college classroom. Some of them don’t even like to read, yet they understand people.

When a crisis comes up many of these individuals refuse to panic and they can generally solve the problem by taking a step back and trying to look at the big picture. These men and women are not stupid; on the contrary they can sometimes think circles around somebody well-versed in the study of textbooks.

Believe it or not the skill of common sense is as much an asset in building a business online as any marketing course known to man. Sometimes wisdom without understanding (common sense) can lead to problems.

A friend of mine tells the story of a young man with whom he worked many years ago at a roadside fried chicken stand. The small restaurant was busy, but my friend noticed a curious behavior in a young man working the kitchen. This young man had grabbed a pen and began scribbling and mumbling to himself. The orders were backing up and folks were asking why it was taking so long. My friend finally confronted the kitchen worker who was, academically, at the top of his class. The young man stopped his scribblings and looked dumbfounded and replied, “I was just trying to find the algebraic equation for how many salt packets I should put into each bag.”

The young man was very smart, but he lacked the crucial element of common sense. My friend grabbed a few packets and responded, “I think this is a good answer.” He threw the salt packets into the bags and began delivering the orders.

That story may sound humorous and even mildly pathetic, but sometimes knowledge without common sense can lead to indecision. The young man in the story wanted to do the right thing, but he let a difficulty stand in the way of business.

Online business presents an opportunity for virtually anyone to develop a company. Those who are gifted with great intellect can find a home online, but successful ecommerce is not limited to intellectuals alone.

If you have a problem with certain aspects of marketing or search engine optimization (SEO) you can find freelance help to figure out the best route to take. If you don’t feel comfortable producing original content for your site you can use a free article directory or use a freelance writer. You can also use self-guided web builder software to develop a website.

There are many online tools that can assist you in putting a business website together, you just need to be willing to look and ask for help when needed.

We all know someone either now or in our past that possessed an enormous amount of wisdom or common sense. These individuals tend to leave a lasting impression and can leave some wishing they could give up just a little bit of their knowledge in order to gain some of their wisdom.

Work From Home Internet and Business Opportunities

Making money online used to be a mystery, a hidden secret that only those with the money to “buy the secrets of _____” from an infomercial could even get started on seeing. Those pioneers that went out and created a path for people to follow, however, were building a landscape that today is accessible to anyone willing to put in the work.

If you love what you do then your work is your play, so don’t get the wrong idea of “work”. There are literally tens of thousands of ways to make money on the internet. The problem most people have is finding the right information on what those ways are amongst the muck and mud content, scams, schemes of the old school players still trying to earn money by tricking you into thinking this information isn’t easy to find.

The internet has become this 4 layer burrito where each layer is independent and self-sufficient yet each layer before it laid the foundation for that one. The evolution of the web has become a multidimensional doorway into opportunity. Opportunity online is a spawn of following certain principals and banking on the building of the web- in much the same way people worked on roads before they were actually useful for people to drive on and get jobs 50 miles from home efficiently.

In that the internet is like the person in the car on the road that jack built- the internet brick and mortars are both the infrastructure builders and those that are laying the foundation for more people to make money and to spread information efficiently.

Some of the ways you do this (here is the meat and potatoes of this article) are in realizing that the internet is built on media. The very words are the nails and the boards, the images are the dressing the eye catchers (so they read the content) and like television, there is both an advertising element and an entertainment/educational/inspirational element that makes it all work (entertain people so they watch commercials which lead them to buy products that pay for the commercials and bring innovation (content, internet television etc…).

In that the most powerful principal here is the content. Learn to write and write in a specific format that Google loves (because readers love it). Write quality content about things your passionate about like making money on the internet!

To make money you can write articles on sites like Hub Pages and Squidoo where they share revenue with you from AdSense ads (Google AdSense program). All you have to do is write about what you’re passionate about. Write about products you like and give a review- then activate the AdSense and advertisement links and if someone loves your review and must have that product, they will likely go to the ad that will lead them to the place that sells it!

You can also add eBay and Amazon modules to your articles- these sites are very easy to use and are designed to help you format your articles correctly. You learn how to write this way and read others articles about how to write effective copy. After you get your feet wet with about 100 articles, and you’ve taken the time to learn why you write things a certain way, and how it affects your monetization (eBay, AdSense, Amazon, Kontera etc…) then you’ll be ready for the next evolutionary step.

Once you learn to write well, you’ve amassed a great resume of articles to prove your skills (over time as you learn new techniques you should go back and update your other articles to meet your new standards) so they make more money and your portfolio is consistent with quality.

Next you will start building your own websites full of content. You’ll monetize the site with CPA offers (you get them potential sales they pay you if the person clicks through and buys the product), AdSense, banner ads, inline links (Kontera), and anything else you can find that will work (and work well with one another). In time you will learn how to build these sites and earn from them like an investment portfolio.

You will also learn how to sell those sites themselves as a business. This is a path that will not only make you money (it’s not quick but it’s sustainable) but it will teach you all you need to know to make money in any other way online! You will be exposed to everything out there at one time or another and your curiosity will be the vehicle that takes you to the point where your not learning how to make money on the internet- your showing others how. There is a lot of money in sharing your experience, knowledge, and insights…. it just keeps going, but give yourself time to learn, time to fail and experience success. If you go too fast you will lose a lot in the process- slow and steady always wins the race! Good Luck out there- Luck is Opportunity met with action!

Christopher Benoit

www.OnlineHomeBusinessSite.com