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What Purpose Is Your Internet Based Business Website For?

Obviously for a niche internet based business having a website or blog is essential but too often the key question of what is the main reason for having it is not asked by the owner. And even when it is, there is often the difficulty in providing a clear and straight forward answer. If confusion reigns in your head, then there is a good chance that it will also be present in the visitor’s.

The first decision you have to make is to ask yourself what you want your website to do. Now, you may answer that you want it to give great information, build your list, make sales and be liked by the search engines. And whilst we all wish for that, rather than focusing on one objective it could well be trying to satisfy everything. Too many niche websites fall into this category and the results for the owners are less than anticipated in terms of sales, opt in email signups.

It is therefore important to decide at the outset the principle reason for the website. Is it primarily to attract sign ups to your email list in order for you to connect, build a relationship, educate and inform and ultimately offer them products and services? If you are modelling it on this basis, then congratulations are in order because you are following a proven path to create and build a profitable niche internet business.

Yet your website or blog could alternatively be an authority on a topic in which you provided a lot of free information with a view to educating the visitor. It is feasible to include a sign up facility for those that express an interest to be kept informed but it would not feature a strong sales message offering a product or service to buy.

Of course, it could well have the clear purpose of offering for sale a product or service. This will contain the sales letter with all the information required about the offer to inform and be an enticement to buy. It may also have a sign up facility for the visitor to then receive future emails if they decide that they are interested yet not ready to buy, but this would not be the primary focus of the website.

As You must recognise, it is essential to define what your website or blog’s function is. If you are trying to satisfy all visitor’s wants on the one page then each message may well get lost. It could appear as one big noise, with no clear strategy and the result being that the visitor uses the all too convenient delete button resulting in having lost someone who, in fact, did express and interest in the topic of your website.

So it is very important to define the purpose of your website and blog for your internet based business. By all means have a sign up facility on your sales page as this is effective in capturing contact details of those that are not at the stage of buying. And if it’s purpose is to build your email marketing list then make the offer valuable in terms of information that you are offering and in monetary terms, but also don’t forget to perhaps include a enticing offer as soon as the prospect signs up as their interest in you is still hot.

Internet and Business Online – Virtual Tour Guides

Traveling was an adventure when I was younger. We would travel for as long as possible and then we’d simply look for the first available motel when we didn’t want to go any further. Sometimes that meant visiting multiple motels before finding one that was either available or affordable. Often it meant continuing our journey a bit further before we could rest.

At the time I don’t remember thinking this was strange, but the 21st century has changed the way we manage motel reservations.

Today if you plan a trip you can use a map generator like Google or MapQuest to map out a daily travel schedule placing you in the most desired locations in route to your ultimate destination. Then you can access multiple motel reservation sites to help you find a motel with the amenities you require and at a price you can live with.

Sometimes these motels offer special savings if you belong to an organization like AAA or if you are involved in the military. Some motels offer a significant discount if you will be staying due to a family medical issue where a family member is in a local hospital.

Consumers have found it almost commonplace to cross check multiple online sources to determine the best deal and at one of their favorite motels. Consumers also like the photo tour of the facility. Children gasp over the pool and every picture is gazed at in hopes that the reality will be similar to the cyber-visual.

Some consumers even book while in route using a laptop or a cell phone.

As you can see the accommodation adventures of childhood have been removed as an adult. However, I suppose it is possible that the adventure has simply been moved to an online environment where answers are given prior to arrival.

The Internet remains one of the greatest agents of change in how the world does business. The guesswork in so many life arenas has been removed.

For instance if you want to know more about a medical diagnosis you simply place the term in the search engine of your computer and find the answer. If you want to know more about installing cabinets in your home you use the search function and get step-by-step instructions.

As a business owner this is the environment in which you are immersing yourself. You are appealing to those who are accustomed to the immediacy of information. Consumers don’t just want to know if you sell a product they also want to know how the product works, the history of the product, special uses for the product and if this product compliments other items they may already have.

Can they find this information on your website?

Unlike my travel time as a child today’s consumer does not like surprises. They don’t want to settle for your product simply because that’s what they stumbled across.

Like the motel sites you can visit online buyers want to know more about the amenities, discounts and photo tours available for the product you sell.

As a business owner you are not only appealing to an individuals desire for a product you are also appealing to their trust. They won’t generally give the first without the second.

Internet and Business Online – Some People Just Don’t Want Success

Believe it or not, some people don’t want success. Think I’m kidding? Let me tell you something. A lot of folks talk a really good game. They say how they’d do anything for success. But when it comes down to the brass tactics, they’re no place to be found. They don’t respond to your communications or anything. After reading this article and a few true stories, you’ll realize that what I am saying is true. Some people really won’t do what it takes to be successful.

A long time ago, I offered coaching to a class of 20 students. It was truly the deal of a lifetime. These people all said that they wanted to succeed and would do anything to succeed. So I wrote up a game plan for the 30 days… yes… 30 days…and gave it to each one. It was quite extensive and covered a number of topics from business planning to copywriting. I left no stone unturned. Well, when the 30 days ended, out of the 20 people in the class, only ONE actually finished the whole course. That’s it…ONE. I have no idea what happened to the rest of them. Some, I never heard from after the FIRST DAY.

More recently, actually it’s going on right now, somebody at the Warrior Forum made an offer to one lucky person to give them free hosting. Other people chipped in other services and I even offered free coaching for seven whole days. The package was incredible. Two days into the offer, there was ONE person who even applied. Here we have a forum full of new people looking to have some success and two days into the offer, we had ONE person apply for it. The apathy is just amazing. You would have thought they’d be coming out of the woodwork BEGGING for this offer.

Finally, my favorite story is the one where I actually offered to setup this guy’s business for him. I’m talking about hosting, a site, a product…everything. I was going to do all the work and get him up and running so that everything would run on autopilot. All he had to do was sit back and collect the money. Yes, it was a personal friend of mine. I don’t do this for everybody. Guess what? He turned me down. He said he didn’t have the time. What? Didn’t have the time to sit back and collect money?

I’m telling you folks. Some people do NOT want to succeed. I don’t know if it’s because they’re afraid of success or what, but some people would rather be failures.

Hard to believe, but true.