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Internet Marketing and Businesses Online

The marketing and selling of goods and services using internet as a medium for sales and distribution is called Internet marketing. Internet has converted the world into a small village and people from any part of the world can buy or sell products or services.

Internet marketing allows people above certain age limit who have internet connection to a computer can start a business with negligible or no initial costs. This business is done two different ways. One involves selling your products and services as a merchant or work as middle men known as affiliates. These affiliates earn commission by providing a link of the merchants in their website and earn money as and when a customer clicks those links and goes to the website of the merchant. It is important for this website to bring prospects. This is done in three ways:

* Advertising: This is done on third party websites.
* Word of mouth referrals: This is done if someone directly tells you about a website or if someone writes about a website in their own website.
* Passing Traffic: This is nothing but search engine marketing.

Internet marketing has become so popular and the reasons for that are summarized below:

- Internet marketing involves very less risk as you can try and then buy and most of the internet marketers started during their spare time and if successful took it as the main stream.
- It takes lots of investment to start a normal business venture but in the case of Internet marketing the investment is very low or nil. All you need is a well-designed website.
- In normal business you are confined to your area but it is not the case with internet marketing. Anyone from any part of the world can be your customer.
- You can track any advertising efforts made through internet marketing and can discard if it doesn’t work.
- This business runs round the clock without any involvement of humans. You can use this free time for developing yet another website which can generate good income.

Affiliate Marketing

This is not direct marketing of a product but getting commission by promoting another business. You need to provide a link of another business in your website for which you will be paid and for every click of the customer who goes into that business site you will be paid.

Benefits of Affiliate marketing:

- The market that they reach has become wider.
- This involves very less cost.
- The affiliate is paid only for the results.
- Cost of failed advertising is no more.
- Can start earning even by not having a product of your own.
- There are a number of merchants and products and hence an affiliate marketer will never face a situation of not having promotional links.
- It is a hands free process once a website is set up.
- A number of products can be promoted without increasing your work stress.
- It involves less risk as you can change a non-paying product anytime.

Some types of affiliate marketing are:

* Pay per Click which involves payment when the link of the merchant is clicked.
* Pay per Performance which involves payment for a specified result.
* Cost per Action is the most chosen model by many affiliates and is very close to Pay per Click model.

Starting a Successful Business Online – Your Online Business Crash Course

If you’ve been thinking of starting a business online, you may be discouraged because there’s so much information available. It’s really hard to decide where to get started.

The first step to getting started is to decide what type of business you will start. This will help you avoid studying information that may not be related to what you want to do.

Once you have some idea, start by searching through eBook directories to for ebooks on your topic. There are tons of eBook directories on the internet, and many of the ebooks they offer are free. This will save you money. (Scribd is a good site to start with as it has tons of documents available to you including digitized versions of books.)

Visit article directories and read articles. This may also lead you to more specialized information you need that you didn’t find at the eBook directories.

If possible, visit your public library and see what books are available. (Searching a site like Amazon will help you find titles you may want to read to increase your knowledge.) While you are reading, assess your skills to determine if you have all of the skills you need to get started.

A good skills assessment will help you determine what you need to learn. This will also save you some time. If you already have certain skills, like customer service, you won’t have to learn how to do these things.

If you are really serious about starting a business, there are certain essential skills you will need to learn: small business start up, marketing, copywriting, customer service, proper use of the internet, as well as internet etiquette, and possibly website building. If you don’t have any of these skills, you will have a tough time succeeding in business.

Don’t fall for this notion that all you have to do is jump on the internet and you can start making money. If you have trouble using email, and I know those who do, don’t expect to start making money just because you are online. You will need to build your skills first unless you have the money to outsource. If you can outsource, you still need to know what to look for first. Otherwise, it’s easy to get ripped off.

Do your homework. Learn from credible sources. Owning a business, online or offline, is a tough job. If you really want to succeed, you have to work hard, but it does pay off in financial freedom, as well time freedom when you do it right.

Internet and Business – One Bite At a Time

A family friend once asked me, “How do you eat an elephant?” When I didn’t know how to respond he said, “One bite at a time.”

This seems like either an obvious statement or an attempt a humor. For Internet marketing it is perfect advice.

There are multiplied millions of web pages available online and multiplied millions of web sites to consider.

How can a new website manage the marketing of a site that will exist in the midst of what may seem an infinite number of other more established websites?

One Bite At A Time

You won’t be able to accomplish all your marketing goals overnight, but if you systematically forge a path through a jungle of marketing roadblocks you may begin to observe others who are able to find the path you have forged and venture back to your online store.

Just like a jungle the undergrowth can become pretty thick so it takes ongoing effort to keep the path to your site open and unobstructed. This can mean tracking down broken backlinks as well as developing new marketing strategies.

As more traffic comes to your website the easier it becomes for others to find it. A path is worn to your site and motivated consumers share details on how to get to your site with others.

The process may seem painstakingly slow and you may wonder if there will ever be any positive outcome to all the time and labor you have invested in marketing your site, but there will come a time when you suddenly realize you do not have to work as hard at marketing to see new customers.

This doesn’t mean that you abandon marketing it simply means that you put away the machete of marketing and work at keeping the area trimmed and welcoming. You will never eliminate the need to market. In fact I would go so far as to say that you should make sure you engage in some form of marketing every day.

The elephant of marketing is an enormous beast and can’t be handled in one sitting. When you work toward the objectives of marketing try to look at the one aspect of marketing in front of you and learn that function fully before moving on to the next.

In some cases a marketing objective may be a stand-alone idea, but in other cases, like Search Engine Optimization (SEO), there are linkable strategies that must work together and you really need to have an understanding of how this functions to benefit your online business.

Try not to become too impatient. Imagine the marketing process a bit like putting a jigsaw puzzle together or building a house of cards. The process is tedious and requires concentration, but the end result provides the potential of a payoff that far exceeds the efforts you put into it.

The analogy of the elephant is simply a way of saying that marketing is something that is not to be taken lightly and cannot be done overnight. When you understand that marketing is a long distance race and not a sprint you will likely find not only greater success, but will also find you have an improved stamina as you keep the pace steady and relentless.