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Internet and Business Online – It’s Just My Opinion

The wonderful thing about writing an expert article is simply that I can project what I think about any given topic for which I have experience.

Strangely this freedom may actually conflict with someone else who may have an opinion that varies from mine.

Does this divergence of opinion make one individual superior to another? Probably not, but it does point out one very telling feature. You see life’s experiences are designed to be very personal so when I dispense advice on Internet marketing it is done so based on my own experience and the results I discovered most useful in light of that experience.

This can be a bit like reading parenting books; not everyone agrees and not every suggestion will work for every parent. The same is true with advice given about using the Internet to facilitate a business venture. Ideas expressed in an article such as this one are simply the result of personal success stories that may not match up with your experience. That alone does not invalidate the information it simply means experience is an excellent teacher.

With that backdrop in mind let me list a few things I believe are essential to solid online business.

1. Your website sets the stage for all future business. There are some online businesses that treat their website as an afterthought. Without a properly designed and Search Engine friendly website you may begin with a faulty online business foundation.

2. Content should always be the blanket covering the foundation. Without the building blocks of keyword infused content you stand little chance of improving site rankings in search engines.

3. Use marketing strategies liberally. Some of the marketing strategies that may prove most useful are list building and traffic building. These strategies are made possible as online business owners develop the next tier of tools to facilitate marketing.

4. Use the tools of marketing. By using tools like social media, blogs, forums, ezines and email marketing you can improve your ability to conducting meaningful list building and traffic building objectives.

This may be an overly simplistic approach to building an online business. Develop the website foundation, build on that foundation with SEO strategies and use to the tools of marketing to both build your website and invite others to patronize your online store.

The growth of your online business is important to you so make sure to involve yourself in the groundwork and development of your business.

You will have many options when it comes to web development and design, but from a personal point of view I recommend web builder technology. This is a low cost hands on method of making sure your website contains the foundation you really need. Compared to other options web builder technology provides an ease of development with the immediacy of change when YOU want – not when the Webmaster finds the time to do it.

Your experiences in online retail will provide you with your own set of experience that you can pass on to others to help them in the development of their own dream.

Marketing Strategies for Small Business: Simple Ways of Taking Your Business Online

There are so many marketing strategies for small business out there these days that it’s enough to make you dizzy if you try to listen to every advertisement. The problem is that people who sell internet marketing systems are likely to be pushing something that doesn’t even work for them! No wonder it’s so easy to get overwhelmed with the technology of today.

But what if there was a way take just the “meat and potatoes” from the best of the marketing strategies for small business?

The purpose of this post is to try to simplify what you actually need to get started in taking your business online…

Why taking your business online?

The beauty of taking your business online… The beauty of taking your business online…

Because, now that the internet is a huge part of the average business, if you’re not taking your business online, you’re leaving a lot of money on the table! You’re apt to be left in the dust while your competitors ramp up past you with their own marketing communication strategy.

But no need to get overwhelmed just yet…

I’m here to give you those “meat and potatoes” for the best internet marketing strategies for small business…

… in actuality, you only need three things for taking your business online to where you can allow the system to do most of the “heavy lifting” for you.

There are basically only three marketing strategies for small business online…

1) Taking your business online with a capture page…

This is also called a “landing page” because it’s what your visitor who’s searching for your service will initially land on. The purpose of the capture page is to compel your visitor to want to enter their email address; hence, you’ve just “captured” them as a new lead.

The main thing you need to remember about the capture page is that it must promise something.

Look at it from your visitor’s point of view; what would compel you to want to enter your email address for more information? A good example of this is to promise something for free – like a free educational video for more information.

2) Taking your business online with a sales page…

Ideally, this is a video that your new lead will be introduced to immediately upon entering their email information. The beauty of this, of course, is that it’s all automated so your new lead will literally be listening to a sales presentation from “you” while you might be still sleeping!

3) Taking your business online with an auto-responder…

On average, most people will need to be approached seven times before making a decision to purchase.

SEVEN times? OMG!

Who on earth would want to be that much of a nag? Especially those small businesses such as network marketing deals where you get all the work and NO training on how to promote you deal. Developing a marketing strategy is so much easier if you only need do it once, and then let the system take over the bulk of the work for you.

The beauty of having an auto-responder is that you set it all up ahead of time with your own personal messages…

People tend to want to buy from those who they know, like and trust. And it’s your continuous flow of emails with your pictures and videos that help them get to know who you are, whereby giving them the chance to grow into a trusting “relationship” with you – even without ever having met you!

And that’s really all there is for in marketing strategies for small business online… except for the idea of a “funded proposal”…

If you haven’t heard of this term before, think of an internet marketing system that will automatically “sell itself” while you use this system for taking your business online. This is an idea adopted by millions of successful internet marketers because it costs money to market your business, and, without a funded proposal, it’s likely that your funds for the business will be exhausted before you start to make any substantial profits.

It’s no wonder that the funded proposal is now a household term among those using marketing strategies for small business online!

Local Business Online Marketing: Increase Your Exposure Today

Are you searching for local business online marketing tips? You’re in luck.

In the business world, your exposure means everything. It’s actually a pretty simple concept to understand. The more people that are aware of what your business has to offer, the better.

Assuming your business offers a quality product line or service, marketing is essentially a numbers game. What is your current marketing strategy?

If you haven’t yet implemented internet marketing into your strategy, now is the time.

Can the Internet Help?

You’re here today because you’re interested in learning a few local business online marketing strategies. First of all, congratulations on your entrepreneurial drive. This rare trait will assuredly help you build your business efficiently.

Billionaire Microsoft mogul Bill Gates recently made an interesting comment regarding internet marketing. And considering this man’s success, his remarks may be worth listening to.

Bill Gates said, if your business is not on the internet, your business will be out of business. This is an incredibly interesting quote that will continue to ring true. So how do you go about implementing local business online marketing strategy?

Setting up Shop

When looking to jump into the internet marketing realm, first thing is first; set up shop. Like your office or store in the real world, a website/blog on the internet is your home base and work shop.

This is where you will house all of the necessary information regarding your company. Efficiently maintaining a website or blog will allow your business to establish an online presence and garner a following.

But how?

When the modern consumer, locally or globally, is interested in making a purchase of some kind, they consult the internet. Through the power of search engines, such as Google or Bing, these consumers locate the products/services they need.

This a major reason as to why the internet is so incredibly useful. When an internet surfer types in a given search query, Google’s predetermined algorithm does its best to produce the most appropriate results. Because of this, you can do some local business online marketing by creating web content that targets popular search terms in your industry.

As an example, let’s say I own a local Pizza shop and I live in San Diego. A popular search term in your area might be ‘San Diego Pizza Delivery’.

If I write a blog post using that search term, the odds of my website ranking on the first page of Google increase dramatically. This strategy is referred to as SEO; or search engine optimization.

Expedite the Process

While running a website/blog and SEO can be efficient local business online marketing strategies, getting started can take some time. In order to rank on the first page of Google, you have to post your content on an authority website.

A new domain name is not aged enough to be considered an authority. As you can see, starting from scratch can be tough.

Luckily for local business owners, there are some programs allows you to promote your business on their aged domain/authority blog for a relatively low price. Alternatively, if you’re looking to implement a local business online marketing strategy fast you can purchase an aged domain. This will cost you more than buying a new one but you’ll have the advantage of being able to rank in the search engine more quickly.