Achieve Financial Success By Knowing Your Internet Marketing Business Model

One of the main decisions a business owner will make as a startup is the type of business model he or she will adopt. This is extremely important because this will become the framework for success or failure. Take for example, the production business model. It is centuries old and the basis for the Industrial Revolution among much of our economic success. Business models fundamentally influences the relationship between buyer and seller. Whether you are producing software or silverware, this model presupposes that you will be making a product.

The retail model goes hand-in-hand with the production model. A business owner purchases goods, to sell to a consumer. This model works just as well for the local ice cream vendor as it does for Amazon.com. Online retailing has boomed in the last decade as more consumers look to the Internet as a viable commercial option for goods.

The service model has been around for as long as there have been people with needs, wants and desires. Advertising is a service in which the client’s message reaches the public at large or to a very specific audience. Online services such as VoIP or Internet-based telephone calls and Search Engine Optimization both fall under the service business model.

Affiliate marketing is a business model based on generating sales for a producer of goods or services. The affiliate is an independent contractor and receives a portion of the sale for marketing and lead generation. The subcontractor may not actually close the sale but simply lead the prospect through the sales funnel. The marketers receive pay at the completion of the sale or when a specific agreed-upon the completion of an agreed upon result. Affiliates do not create product or perform a service outside of the marketing, so they are free to focus exclusively on leads generation.

The information model has grown exponentially over the last 20 years. Providing information to consumers is big business and entrepreneurs of all ages have taken to the Internet to find their fortune distributing knowledge. The World Wide Web has made it infinitely easier to produce and distribute pictures, words, audio and video.

The subscription model is popular on and off the web. Information products and services often use this system. Magazines represent an example of the subscription model; every month your favorite edition comes to you in the mail and now online.

The utility model is a variation on the subscription business model. Your insurance payment or your cable bill falls into this category. In this day and age, your Internet service provider is no longer a luxury but has become part of your tools for modern survival.

The social network model brings the group together for a common purpose. The local Chamber of Commerce and Facebook both fall under this particular heading. Choosing the right business model to anchor your venture is vitally important in order to ensure your profitability. Keep this in mind as you develop or review your business plan and develop your marketing.