Internet and Business Online – The Death of Email Marketing

The death of email marketing as we know it is upon us. Oh, I know. You’ve heard all this before. The doomsday predictions of just about everything related to Internet marketing. You’ve heard of the death of just about everything that exists. Well, we’re not talking about a real death here, but something very close…the end of things as you know them. I’m going to explain why.

You can put all the blame on the marketers (and I use that term loosely) who try to game the system. How do they do this? Well, there are several ways. One of them is through outright spamming. This is flat out illegal and people have gone to jail because of it. But that’s not the only problem. Another reason is because of some of the deceptive subject lines that they use, such as telling people that they have a payment coming. That’s just flat out wrong.

But this by itself is not the reason for the death of email marketing. The reason is the reaction to it. The reaction is actually two pronged. The first prong comes from the people who actually receive these emails. They get them and don’t like them one bit. So what do they do? They complain. Who do they complain to? Well, they complain to a lot of people, including their friends. But the main people they complain to are their ISPs. And that’s where the second prong comes in.

The ISPs, because of pressure from the users, have no choice but to clamp down on these spammers and marketers who use deceptive subject lines. As a result, spam filters have become very aggressive and many emails just don’t get delivered at all. Think about it. How many emails from customers don’t you get? I know I have not received many because of emails I get from Clickbank telling me a customer asked for a refund because they couldn’t reach me for support.

So the face of email marketing is changing. It’s not dead, but it is on life support. In order to survive, you need to use email delivery services that have been proven to get your emails delivered. You need to also send emails that your prospects are going to want to open, such as not using deceptive subject lines and actually giving them content that helps them.

If you do these things, you’ll stand a chance of surviving the “death” of email marketing.

To YOUR Success,
Steven Wagenheim