Market Your Business Online: 3 Hot Tips!

If you’re interested in increasing the income of your small business, you may want to take it to the internet. Even if you are an accountant, a plumber, or a wedding planner with a successful local clientele, without an online marketing plan, you may be losing potential customers.

Resist marketing your business on the internet, and online prospects don’t know that your company exists. You may as well be INVISIBLE. But come at those same prospects with a powerful online marketing strategy, and they just want to know where to sign up!

Marketing your business on the internet does not need to be difficult. Here are a few tips that you can use immediately!

1. Find Your Keywords

Before you even think about planning your website, the first thing you want to do is find the keywords that folks enter into a search engine to find you. Google’s Keyword Tool does a great job, plus it’s FREE. You can find this tool by using your favorite search engine.

If you were a moving company in College Station, TX, one keyword phrase that looks promising is “college station movers”. According to Google’s Keyword Tool, that keyword phrase gets 1000 searches a month.

What that means is that you would want to sprinkle the “college station movers” keyword phrase throughout your website. If you can get this keyword phrase added to your website’s description too, it will enable search engine robots to find your website when people search for “college station movers”.

2. Share Your Expertise in Articles

Another strategy would also be to write a few articles and submit them to an article directory. As an expert on moving, you could write articles on the topic of moving, such as “How to Pack Fragile Items for a Move”, and link back to your website. Include your keyword phrase in your article bio. Be sure to link your author profile to your main site as well.

3. Set up a Google Places Page

Another idea is to set up a Google Places page for your company. Google has free websites available that you can use to promote your business locally. On this page, you’d definitely want to include your keyword (“college station movers”) as much as possible. You can upload videos about your company. You can also ask your clients to post reviews of your company on http://Yelp.com. These reviews can also be added to your Google Page, whose search engine rankings will increase, along with your main website.

Remember: People go to search engines to answer a question, or solve a problem. Give them what they need, and they will seek you out.