Market Your Business Online: 3 Hot Tips!

If you’re interested in increasing the income of your small business, you may want to take it to the internet. Even if you are an accountant, a plumber, or a wedding planner with a successful local clientele, without an online marketing plan, you may be losing potential customers.

Resist marketing your business on the internet, and online prospects don’t know that your company exists. You may as well be INVISIBLE. But come at those same prospects with a powerful online marketing strategy, and they just want to know where to sign up!

Marketing your business on the internet does not need to be difficult. Here are a few tips that you can use immediately!

1. Find Your Keywords

Before you even think about planning your website, the first thing you want to do is find the keywords that folks enter into a search engine to find you. Google’s Keyword Tool does a great job, plus it’s FREE. You can find this tool by using your favorite search engine.

If you were a moving company in College Station, TX, one keyword phrase that looks promising is “college station movers”. According to Google’s Keyword Tool, that keyword phrase gets 1000 searches a month.

What that means is that you would want to sprinkle the “college station movers” keyword phrase throughout your website. If you can get this keyword phrase added to your website’s description too, it will enable search engine robots to find your website when people search for “college station movers”.

2. Share Your Expertise in Articles

Another strategy would also be to write a few articles and submit them to an article directory. As an expert on moving, you could write articles on the topic of moving, such as “How to Pack Fragile Items for a Move”, and link back to your website. Include your keyword phrase in your article bio. Be sure to link your author profile to your main site as well.

3. Set up a Google Places Page

Another idea is to set up a Google Places page for your company. Google has free websites available that you can use to promote your business locally. On this page, you’d definitely want to include your keyword (“college station movers”) as much as possible. You can upload videos about your company. You can also ask your clients to post reviews of your company on http://Yelp.com. These reviews can also be added to your Google Page, whose search engine rankings will increase, along with your main website.

Remember: People go to search engines to answer a question, or solve a problem. Give them what they need, and they will seek you out.

Internet Marketing For Online Businesses – 3 of the Best Marketing Tools

So what is internet marketing for online businesses? It almost sounds quite silly, because surely online business is in fact internet marketing? Well the answer is no, they are two completely separate entities and the thing that most people don’t realise is that without good internet marketing your online business is going nowhere fast.

So many people think that by having a good product and a fantastic website they are going to make a success online and make a fortune. This unfortunately couldn’t be further from the truth because you see it is no good just having a great product or the best website on the web. If no one gets to see it, it might as well not be there. In fact most websites online actually lose money due to a lack of understanding how to market online. You see the number one principle of marketing online is driving traffic to your website. Even more importantly, driving quality traffic to your website.

Now there are many different ways to do this including paid methods and free methods. The internet is such a great platform to market your business because unlike in the traditional market, where you have to go out and find prospects. Online the prospects come and find you. The art is to position yourself in front of those prospects looking for your particular product or service. Now I like to focus on the free marketing methods of which there are many. The main advantages are that firstly and most obviously, they are free. But also more importantly these methods continue to work for you long after you have done the work. Paid methods do work, don’t get me wrong, the thing is that there is a good possibility you might lose money, and when you stop spending you stop earning.

There are three methods that I personally like to focus on and they are as follows.

1. Video marketing

Using video in internet marketing for online businesses to me is one of the most powerful tools. You see the first and most important thing it does is put a face to the internet. It creates a personal connection between you and your prospect. Remember people buy from people not computers!

2. Article marketing

Article marketing is also a very powerful tool in internet marketing for online businesses. When you write an article and place it with a reputable online publisher it remains online, literally forever. That is free marketing as long as the article is live. Search engines also love articles because they are fresh content giving valuable information to people searching for it. Articles also allow you to establish yourself in an authority within your niche.

3. Blogs

Blogs are one of my favourite tools in internet marketing for online businesses. Just like articles, the search engines love blogs, especially if they are continuously delivering high quality material. The other thing that a blog does very well is create an online presence. It establishes you amongst the online community and gives you credibility. You do need to be a little careful however when deciding to blog, because it does take dedication and commitment to run a successful blog. If however you do decide to use it, it can be a very rewarding tool in internet marketing for online businesses.

To be honest if you are not online within the next couple of years, either with your business or on a personal level, you are going to be left behind. The world constantly changes and if we embrace that change the future is our playground.

Best Tips for Building Your Business Online and Personal Branding

The internet has greatly diversified the way we do our business transactions in the modern world. Many people actually use the internet for self branding also known as personal branding. This is enabled through the use of social media and blogging. A website is the one sure way for building a brand online. If you work online or your business has a site already hosted on the internet, you are headed in the right direction with regards to building your business online. Probably, you may be wondering what really is the essence of an online business is. This is the information age and therefore investing in an online business is a desired feature for you. It is not very costly and in the process you will get to learn from the many benefits. This is the 21st century and if you don’t have a business presence online then you simply don’t have a business.

Many teenagers around the world have become pretty tech-savvy. They are using the internet to make some huge sums of cash. Their curiosity to learn even more in this field is what has continued to propel them to greater heights. Working online through doing surveys and doing data entry jobs here and there are not the only pathways to building your business online. If your business is live on the net, marketing it effectively will definitely help to improve its visibility. Affiliate marketing is one of the platforms that businesses and individuals make use of to build their brand on the net. Probably as you seek to build your brand online, you might have to do personal branding. This ideally refers to creating a brand by basing on your own personal attributes and career alignment. This is also commonly referred to as self branding.

If you thought that personal branding is only meant for celebrities, then thing again. You can do your own branding right from the comfort of your home. All you need is motivation and have specific goals that you really want to achieve. There are many platforms that you can actually use for self branding. Many people today have adopted the use of social media to do this. This owes to the increasing popularity of such platforms. If you are a player in the corporate sector, you can also use the social networking media for building your business online. Having a blog for your business on the internet may also be a good option for you to go for.

The major drawback to the success of people’s endeavours in personal branding on the net is the little knowledge of how to make use of web development technologies. This however should not be a setback to building your business online. There are a variety of sites today that are dedicated to helping you build and customize your own website for purposes of self branding. It is no longer that time when you needed to be tech savvy so as to build a brand on the internet.